About Us
The Brand Bible


Pepe Jeans London has been at the forefront of international denim-led fashion for the past 40 years. Few fashion brands can claim to have the same level of international success.

The denim pioneer began life as a small market stall on London’s Portobello Road Market when Nitin Shah, along with his two brothers Arun and Milan, began selling jeans from there at the weekends. Very soon, they had opened up a full-time market shop on the King’s Road.

Despite these humble roots, the brand’s vision was clear from the outset: to create the most exciting denim-led fashion on the planet. It was a vision that didn’t go unnoticed and the label quickly became the talk of the town among London’s fashion crowd.

By 1975, the number of market shops grew to four and the first boutique, called San Tropez, opened on the King´s Road. Pepe Jeans London went onto expand rapidly in the UK in a market dominated by big US brands.

This success can be attributed to its ability to move faster than the competition when it came to supplying good design, quality fabrics and different finishes. By 1979, new corporate headquarters were needed and the label moved into Pepe House in North West London - 25,000 square-feet of offices and ware-housing space.

Throughout the early Eighties, Pepe Jeans London’s dominance grew and it became one of the biggest denim brands in the UK, revolutionising tradeshows by creating exciting themed stands. It was at this time that many of the brand’s iconic items were developed: The triangular ‘Pepe’ typeface, the keyring and pin-stripe denim. The keyring in particular caused frantic barter-ing, haggling and hysteria in colleges, shops and youth clubs and became quite the original collectable.

The beginning of the Eighties also saw the brand expand into the new European markets: Holland, France, Italy, Germany, Spain and Switzerland. It was a move that was consolidated during the Nineties. By the start of the new millennium, Pepe Jeans London had confirmed its reputation as one of the biggest brands in the denim market.

Most recently, Pepe Jeans London has turned its focus to the emerging territories of Latin America and Asia, and launched further lines including childrenswear (2002), the rock ‘n’ roll-inspired premium denim collection 73, the collaborative Andy Warhol by Pepe Jeans collection (2007), as well as footwear and eyewear collections.

Today, Pepe Jeans London trades in over 60 countries, sells through more than 7,000 stockists and has over 300 own-brand stores and all 2,000-plus of its employees will happily confirm that the brand remains devoted to its initial mantra - to create the most exciting denim-led fashion on the planet.

There are many myths and fables as to where the brands name comes from. Originally called the San Tropez Trading Company, a very slow process when a hriving business needs to write cheques one day Mr Nitin Shah whilst sitting in a Greasy Joe cafe in West London, tucking into a sausage sandwich thought about changing the name of his rapidly growing brand to a shorter two syllabelled name. In a flash... there it was. P.E.P.E

There are many tales as to the actual logo design and where it came from. Rumour has it that Bruce Weber dropped a box of prints off at the Pepe office which was then in Isleworth, London with a scribbled ´To Pepe Jeans´ on the top, and the logo as it is today is just a cleaned up version of Webers handwriting.


Pepe Jeans London’s growth has been fuelled not only by its ambition to trade through multiple platforms from own-retail and wholesale to online, but also by its determination to constantly break into new markets in a bid to introduce the brand’s unique vision to a broader global audience.

“Pepe Jeans London has been growing aggressively in recent years not only through organic growth but also by selling deeper in our existing markets and by expanding into new territories,” said Bart Denolf, International Director at Pepe Jeans London. “On one side the focus remains on Europe where the brand is already well established and where we will continue to invest in statement-making flagship stores in every key city. Additionally, we are working intensively on our expansion strategy into newly emerging markets. We have recently opened flagship stores in Malaysia, Thailand, Middle East and Latin America and in the next two years we will support these markets with additional retail openings. Additional countries earmarked for aggressive growth include Russia, the Middle East, South-East Asia and Latin America.”

In fashion terms, Pepe Jeans London manufactures over 10 million garments annually and has three fully equipped large-scale warehouse and logistics centres in Europe, Asia, and North Africa. To ensure better quality production and the shorter lead times required to compete in today’s fast-paced fashion sector, Pepe Jeans London has invested significantly in an internationally diverse sourcing structure with 45% of manufacturing derived from Europe and North Africa and the remaining 55% coming through Asia.


In 2002 Pepe Jeans London launched its first childrenswear collection as well as 73, a premium rock’n’roll-inspired denim collection. These were followed in 2007 by the avant-garde Andy Warhol by Pepe Jeans London collection for men and women, as well as the more recent introductions of footwear and eyewear.

Following Pepe Jeans London’s ongoing sponsorship of Infiniti Red Bull Racing’s Formula One team, the brand unveiled an excitiThe Pepe Jeans London collection includes women’s, men’s and kids’ fashion as well as footwear and accessories.

Aimed at trend-conscious 20 to 35 year-old men and women, the seasonally updated Pepe Jeans London denim ranges are supported by a diverse series of main trend-led fashion collections designed and developed to keep the brand ahead of the competition when it comes to the coolest and mng Formula One fashion collection last year with Pepe Jeans London as the supplier of all Infiniti Red Bull Racing collections for men, women and juniors.

There are two new arrivals to note among the spring/summer 2014 season for Pepe Jeans London: The new men’s collection made in collaboration with Cambridge University – inspired, aptly, by university sports such as rugby, rowing and sailing. You’ll find rugby-inspired polo shirts presented in a variety of fabrics including slubby jerseys alongside Cambridge logo print T-shirts, seersucker shirts and classic regatta blazers.

Also a first for Pepe Jeans London in 2014 is the development of its childrenswear offering to include a collection aimed specifically at 2 to 8 year-olds, while there will be a separate junior collection designed for 8 to 16 year-olds. Both collections will be produced with Pepe Jeans London branding.

As ever, one thing remains as consistent today as it did in 1973 on that market stall in London’s Portobello Road: Pepe Jeans London’s unswerving commitment to its customers and its pledge to create the most exciting denim-led fashion on the planet.


Pepe Jeans London has been quite controversial over the years and often ahead of the times. Almost all of its cinema commercials in the Eighties had censorship issues – there were kids stealing their fathers’ Mercedes and trashing them and there were psychedelic trips inside washing machines. Both got plenty of attention.

And in 1986, when the brand employed maverick directors to create striking and challenging marketing material, there came a television commercial featuring the infamous performance artist Leigh Bowery asking ‘Where´s Pepe?’ It won an award and was followed up with the then unknown The Smiths providing a track of theirs – ‘How Soon Is Now’ - for a commercial called Raindance. The track went on to chart that year.

Over the years the brand has continued to work with innovative creatives and emerging models. A young Kate Moss featured in the Autumn Winter 90/91 Direction Books. The following year Bruce Weber was invited to shoot the now famous high profile ad campaign featuring actor Jason Priestley. Further Weber shoots include Bridget Hall’s first major campaign.

This tradition has of course continued - the likes of Cristiano Ronaldo, Sienna Miller, Fernando Torres, Ashton Kutcher, Alexa Chung, and supermodels Natalia Vodianova, Laetitia Casta, Daria Werbowy and the latest Cara Delevingne, have all been faces of the brand. And shot, no less, by super lensemen such as Steven Klein, Mikael Jansson, Steven Meisel, Josh Olins, and David Sims.


At the beginning of 2013, Pepe Jeans London extended its partnership with leading Formula One team Infiniti Red Bull Racing, running until 2014.

The new agreement, which originally started in 2010, confirmed Pepe Jeans London as an official sponsorship partner as well as supplier of all Infiniti Red Bull Racing clothing collections for men, women and juniors.

Pepe Jeans London further solidified its partnership with Infiniti Red Bull Racing by producing all team uniforms, the Official Team Line and the more aspirational Premium Collection of sports-inspired casualwear for men, women and juniors.

The collections underlines the dynamic and youthful spirit of both Pepe Jeans London and the Formula One team.


Pepe Jeans London is committed to society and actively participates in various projects alongside not-for-profit organisations in India, Senegal, Haití, Kenya or Cambodia.

The brand understands that it is only as strong as the communities in which it trades. So it makes good sense to not only ensure positive working conditions for colleagues in its supply chains but also to ensure that its customers understand that Pepe Jeans London is committed to developing its reputation in sustainable fashion.

Pepe Jeans London launched Tru-Blu®, a pioneering denim collection which uses zero chemicals and dramatically reduces water consumption across its range. With the issue of water scarcity more important to the global agenda, Pepe Jeans has developed supply relationships with factories that recycle a significant proportion of their water usage. Pepe Jeans London has further slashed the amount of water used to wash its jeans by employing the very latest ozone-led finishing technologies and three-dimensional laser finishes which not only subtract the use of chemicals but also minimise the use of water in the wash process when creating jeans

Conditions of Purchase

This document contains the Conditions regulating the sale of the products presented on this website by the company: JS Retail INTL, with address in Vogue Towers, 15 C/2, Gulberg – 3, M.M. Alam Road, Lahore, Pakistan 54400, with Company Registration no. 0853 and RFLD/1093.

This website, which operates under the domain name, is administered by the aforementioned company JS Retail INTL (henceforward, “JSR”)

Please read these Conditions carefully before placing an order. If you do not agree with these Conditions, you should not place any orders.

These Conditions of Sale may be modified at any time, which means you should read them each time you place an order.These Conditions of Sale may be modified at any time, which means you should read them each time you place an order.

If you have any questions about the Conditions of Sale or you want to make a claim, please contact us by means of our Customer Service by sending an e-mail to or calling to the phone number +92 300 844 3883 during customer attention hours (Monday to Friday from 9 h to 18 h, excepting bank holidays in which our Customer Service shall be inoperative).

Use of our website

When you tick the box “I accept the buying conditions” you are declaring that you have read and accept unreservedly these Conditions of Purchase, and in particular the following:

1. You may not place a speculative, false, or fraudulent order.

2. You undertake to provide your actual e-mail address, postal address, and/or other contact details.

3. Don’t forget that if you don’t give us all the information we need, we cannot process your order.

In any case, before confirming the purchase order, you must confirm that you accept these Conditions by activating the box “I accept the buying conditions”.

Availability of the service

The articles offered on this webpage will be available in Pakistan.Orders are not sent to post office boxes, so you will need to give us the exact delivery address. 

How to make the purchase

See how pleasant and easy shopping is with Pepe Jeans Pakistan. Once you have chosen the item you want to buy, click on it to select the size, the colour, and the number of garments you want.

Once you have selected the size, the colour (if applicable) and the number of items, click on the option “Add to basket” and then on the option “Go to shopping bag”, before indicating the mailing details and accessing the payment options.

To make a purchase you will have to register as a Registered User, which will give you the opportunity of (apart from purchasing) receiving our Text Updates, of enjoying discounts and privileges, of accessing your shopping history, and of storing your mailing and invoicing details so you won’t have to enter them again for future purchases.

Accepting the purchase and confirming receipt of the order

(i) Indicate your personal details (including the delivery address) so we can process your order;

(ii) Select the delivery modality;

(iii) Select the payment method;

(iv) Once you have reviewed the order, accept the Purchase Conditions by ticking on the corresponding box, and then activate the button “Buy now”:

If you choose to make the payment by credit card, you will then be redirected to the safe environment of Habib Bank Limited (HBL) to make the payment. 

Once the purchase has been completed and the payment made, you will receive an SMS (text on your phone) confirming your purchase followed by another SMS from TCS with the tracking number in order to be able to check the status of your order.

Nevertheless, you should take into account that all orders are subject to product availability, as is indicated in the following section.

Validity of the offer and product availability

The offer of the items in shall be valid as long as such offers exist in the referred website, save as for those cases where an end date of the offer is specified, such as in promotions.

In any case, all orders are subject to product availability; if supply or stock difficulties arise, we will refund you any amount that you may have paid. We reserve the right to withdraw any product from this website at any time. 


Deliveries will be made through a courier company within Pakistan only.

The delivery times will generally be of a maximum of 3 working days.

These periods may vary according to the specific circumstances of each order, such as the availability of the product chosen or the mailing area. Likewise, in exceptional circumstances the delivery time may be altered by incidents or difficulties in the delivery of the merchandise. In these cases, the delivery time for the good or goods ordered could be of up to 5 working days.

The delivery cost will be PKR 300/- for up to 2 articles.

It should be taken into account that delivery shall be made during business hours at the address you indicate.

We would also stress the importance of you giving us a contact telephone number when you place the order, so that the transport company can contact you in the event of any difficulties with the delivery.

Remember that orders are not sent to post office boxes, so you will need to give us the exact delivery address.

If you do not receive the order within the stipulated time or if you have any question, please contact us by means of our Customer Service by sending an e-mail to or calling to the phone number +92 300 844 3883 during customer attention hours (Monday to Friday from 9 h to 18 h, excepting bank holidays in which our Customer Service shall be inoperative).

Price and payment

The price of the product will be that stipulated on our website.

All prices are given in Pak Rupees (PKR).

The prices included on the website include Sales Tax for Pakistan, but do not include postage costs.

Prices may change at any time, but this will not affect orders for which we have already sent an SMS (text on your phone) confirmation.

All purchases can be paid for by the following methods:

(i) Visa

(ii) Visa Electron

(iii) Visa Electron

(iv) American Express

(v) Cash on Delivery (COD)

The payment process is secured as the data is transmitted in an encrypted form by means of the SSL protocol. Once you have pressed the corresponding payment button, if you choose to make the payment by credit card you will be directed to a safe website of the bank we work with where you will be asked to give your card details (card no., holder, expiry date, and Card Verification value - CVV). Once these details have been entered, the operation will be sent to the entity that issued your card, which will validate the authenticity of the operation.

Once the bank has confirmed the authentication, your card will be charged, or otherwise the order will be cancelled. In any case you will be informed of the result of the operation.

When you make a payment with a card you confirm that it belongs to you.

Language(s) in which the contract can be formalized

The contract shall be formalized in English. 

Customer service

So that your shopping experience is always agreeable, when in doubt please contact our Customer Service by any of the following means:

i) By sending an email to

(ii) By telephoning our operators on +92 300 844 3883. Customers will be attended Monday to Friday from 9 h to 18 h, excepting bank holidays in which our Customer Service shall be inoperative.


The products are guaranteed to be the genuine products of Pepe Jeans London and are also guaranteed against material or manufacturing defects for the legal period. 

Return/Exchange Policy

Pepe Jeans Pakistan does not offer any refunds on purchase except in cases where the product is defected. If the product has a fault or manufacturing defect, please e-mail our Customer Service at or contact them by telephone on +92 300 844 3883 during Customer Service opening hours (Monday to Friday: 9 h to 18 h, except bank holidays). Pepe Jeans will collect the product (together with its original packaging, label, and any additional documentation) from the address and at the time indicated. Pepe Jeans will cover these costs. We will return the price paid for the product, as well as any delivery costs that you may have incurred within a period of 5 working days. Please note that all products we dispatch are checked carefully to avoid this kind of situation.

Pepe Jeans Pakistan guarantees you the possibility of exchanging your order, provided that the exchange is notified before the order has been passed to the courier company for delivery. If this is not the case you must wait to receive the order before processing your exchange.

Once you receive your order you will have 7 calendar days from the delivery date to request the exchange of the product acquired. You must notify us within this period that you wish to exercise your right to exchange the product by contacting our Customer Service by sending an e-mail to or calling to the phone number +92 300 844 3883 during customer attention hours (Monday to Friday from 9 h to 18 h, excepting bank holidays in which our Customer Service shall be inoperative). You may also contact our Customer Service if you have any further queries about our Exchange policy. Nevertheless, in these cases of exercising the right of exchange, you must pay to your courier company the costs of returning the product to Pepe Jeans Pakistan.

The product must be returned/exchanged in the same conditions as those it had when it was sent. All the items you wish to return/exchange from the same order must be returned in a single mailing. If we have been sent any promotional articles together with the garment or accessory you wish to return/exchange, such promotional article(s) must also be sent back. The return/exchange must be requested within 7 calendar days from the delivery date.

Refunds/Exchange will be issued only for properly returned items and must be supported with the original receipt that you received with your order.

Returns/Exchange can only be processed for products acquired at our on-line shop. If you made the purchase at one of our stores in Pakistan please contact the respective store directly, the relative contact details for each store can be found under SELECT YOUR SHOP.

Information on composition

To help you with your shopping, we provide you with information on the composition of all garments so you can look at them correctly. This information is available in the details on each item.

Registering as a client

To place an order you must register as a Client, creating your own account at our on-line shop.

Registering as a Client at our on-line shop will give you the opportunity of receiving our Text Updates, of enjoying discounts, of viewing your shopping history, and of following up the latter by accessing your user account, among other advantages.

To register as a Client, click on the option “Login / Register” and fill in the corresponding fields. When you have registered you will receive an SMS (text on your phone) on the mobile number you have given us to confirm this.

To access your user account, you will have to click on the options “Hi, [your name]” and “Access your account” or click on the option “Login / Register” and then enter your mobile number and password.

If you forget your password for accessing your user account, it will suffice to click on the option “Forgot your password ” and enter your mobile number, to which you will be sent an SMS (text on your phone) to reestablish your password.

If you choose to register as a Client, the personal details that you give us will be included on a file owned by JS Retail INTL with address in Vogue Towers, 15 C/2, Gulberg – 3, M.M. Alam Road, Lahore, Pakistan 54400, with Company Registration no. 0853 and RFLD/1093 with the purposes of sending you commercial notifications by any means, including (as long as you expressly authorize us to do so) by electronic means, and disclosing them to JS Retail INTL, for the purposes of processing your orders and also sending you commercial notifications by any means, including (if you expressly authorize us to do so) by electronic means. 

For us to be able to send you commercial notifications by electronic means (such as the Text Updates), when you register you should tick the box to expressly authorize us to send you them. If you wish to remove yourself from our Text Updates, you can do so by sending an email to Upon your request, JS Retail INTL will stop processing your personal information for marketing purposes.

We inform you that you can exercise your rights of access, rectification, and/or opposition at any time in your Client account or by sending an email to

Modifying data and cancelling

When making a purchase order, and before confirming it, you will be able to modify your personal data (including but not limited to your delivery address and payment details) at any time. Once you have confirmed your order, you may modify the personal data given for such order by contacting our Customer Service by sending an e-mail to or calling to the phone number +92 300 844 3883 during customer attention hours (Monday to Friday from 9 h to 18 h, excepting bank holidays in which our Customer Service shall be inoperative).

Don’t forget that you can exercise at any time your rights of access, rectification, cancellation, and/or opposition in your Client account or by sending an email to


Pepe Jeans Pakistan guarantees the confidentiality of the details you give us by means of the application of the SSL protocol.

The browser indicates in graph form that you are in a safe area. In addition, you can even check that you are in a safe area by checking that the browser address begins with https (instead of http). 

Intellectual property

All the contents of the website (which are enunciative and not limiting, the graphic design, the source code, logos, texts, graphs, illustrations, photographs, and other elements appearing on the website), together with trade names, brands, or distinguishing marks of any kind on the website are protected by law.

Pepe Jeans Pakistan does not grant any kind of permit or authorization to the User for the use of its industrial or intellectual property rights or of any other right related to its website and the services offered on the same.

The User recognizes and consents that any copyright, registered trademark, or other intellectual property rights on the materials or contents provided as part of the website correspond to us at any time or to those who authorized us for their use, and likewise recognizes that the reproduction, distribution, marketing, transformation, and in general any other form of exploitation by any procedure of all or part of the contents of this website constitutes a violation of the intellectual and/or industrial property rights of Pepe Jeans Pakistan or of the holder of the same.

This clause will not prevent you from using this website as necessary to copy the information on your order or contact details.

Written notifications

It will be understood that the written notifications sent to you have been received 24 hours after having being sent to a mobile number, or three days after the date of the postmark of any letter. If you think you have not received them, please contact our Customer Service by sending an e-mail to or calling to the phone number +92 300 844 3883 during customer attention hours (Monday to Friday from 9 h to 18 h, excepting bank holidays in which our Customer Service shall be inoperative).


If any of these conditions or any of the precepts should be considered invalid, illegal, or cannot be executed in any way by the competent authority, they will be separated from the remaining conditions and precepts which will continue to be valid insofar as this is permitted by law.

Conflicts resolution policy

In the event that any controversy arises, the parties will have the option of trying to solve the matter out of Court. If no out-of-Court agreement is reached, the competent Court to solve any such controversies shall be the Courts of Lahore in Pakistan.

Conditions of Use
Identity of the website manager

This website is managed by the company JS Retail INTL (hereinafter, “the Company”), with registered office at Vogue Towers, 15 C/2, Gulberg – 3, M.M. Alam Road, Lahore, Pakistan 54400, with Company Registration no. 0853 and RFLD/1093.

In case of doubt regarding these Conditions, you may get in touch with us through our Customer Service by sending an e-mail to or calling to the phone number +92 300 844 3883 during customer attention hours (Monday to Friday from 9 h to 18 h, excepting bank holidays in which our Customer Service shall be inoperative).

Acceptance of the conditions of use

The purpose of these Conditions (hereinafter, Legal Notice) is to regulate the use of this Website, which the Company publishes on this URL.

The use of this website on behalf of a third party grants it the condition of User and involves the full acceptance on behalf of that User of all the conditions included in this Legal Notice.

The Company can offer through the Website, services or products that may be subject to their own particular conditions, depending on each case, which may replace, complete and/or modify this Legal Notice. The User will be informed about the latter in each specific case.

Correct use of the website

The User agrees to use the Website, its contents and services in compliance with the Law, this Legal Notice, proper conduct and public order. Likewise, the User agrees to not use the Website with illicit purposes or effects, or that go against the content of this Legal Notice, harming the interests or rights of third parties, or in any other manner that may damage, disable or deteriorate the Website, or avoid an ordinary use of the Website on behalf of other Users.

Likewise, the User expressly agrees to not destroy, alter, disable or damage, in any other manner, the data, programmes or electronic documents that are on the Company’s Website.

The User agrees not to hinder the access of other users to the access service by means of the mass consumption of the computer resources by means of which the Company provides the service, as well as not to carry out actions that damage, interrupt or generate errors on those systems.

The User agrees not to introduce programmes, viruses, macros, applets, ActiveX controls or any other logical device or sequence of characters that may cause or be susceptible of causing any sort of alteration to the computer systems of the Company or third parties.

Intellectual and industrial property

All the contents of the Website (including, but not limited to, the graphic design, source code, logos, texts, charts, illustrations, photos and other elements that appear on the Website), as well as brand names, trademarks or distinctive signs of any sort contained on the Website, are protected by the Law.

The Company does not grant any sort of license or authorization of personal use to the User regarding his/her intellectual and industrial property rights or with regards to any other right related to the Website and the services and products offered on the latter.

The User acknowledges and agrees that all copyrights, trademarks and any other intellectual property rights on materials or contents that are provided as part of the Website belong to us or to whoever granted us the license for their use, and likewise acknowledges that the reproduction, distribution, commercialization, transformation and in general, any other form of operation, by means of any procedure, of all or part of the Website’s contents, is a breach of the intellectual and/or industrial property rights of Pepe Jeans Pakistan or of the owner of the latter.


The User is the only party responsible for the infringements that he/she may carry out or for the damages that he/she may cause due to the use of the Website, exonerating the Company, its partners, group companies, collaborators, employees and representatives from any responsibility that result from the User’s actions.

The Company will make all the efforts and use all the reasonable resources to provide up-to-date and trustworthy information on the Website, however, the Company does not guarantee the absence of errors, possible inaccuracies and/or omissions in any of the contents accessible through this Website.

The User is the only party responsible for any judicial or extrajudicial claim or legal action filed by a third party against the Company based on the use of the Website on behalf of the User. If applicable, the User will assume the costs, expenses and compensations charged to the Company due to the claims or legal actions in question.

The Company is exempt from any responsibility that may arise from interferences, omissions, interruptions, computer viruses, telephone failures or disconnections in the operation of the electronic system, due to causes beyond the Company’s control.

Likewise, the Company is also exempt from any responsibility that may arise due to delays or blockings in the operation of this electronic system caused by deficiencies or overloads on telephone lines or on the Internet, as well as from the damages caused by third parties by means of illegitimate interferences beyond the Company’s control.

The company is authorized to provisionally cancel, and without any prior notice, the accessibility to the Website due to maintenance, repair, update or improvement operations.

Policy regarding the personal details obtained through the website

Regardless of the statements made on each one of the Website’s forms, when the User provides his/her personal details he/she is expressly authorizing the company indicated on those forms to treat the Personal Details for the purposes indicated on the latter.

The User or his/her representative may exercise his/her rights of access, rectification, cancellation or objection by means of his/her own customer account or sending an email to


A cookie is a small amount of information that the Website transfers to your computer or device for identification purposes, in order to gather information on your visits. Thus, we can improve your experience on our Website.

The cookies stored on your computer or device when you access our website are directly configured by the Company or on behalf of the Company.

The information collected through the cookies is gathered so as to not identify anybody. The Company does not associate the data collected through the cookies with any personal information of our customers from any other source.

In case you are a visitor, cookies are not necessary to visit our Website. We will only use the cookies for statistical purposes (the so-called click trail data). This information allows us to understand the preferences of our visitors and to improve their user experience.

If you are registered customer or you are starting a purchase process by means of our online shop, the use of cookies is necessary for your registration, your access to your customer account or to carry out purchases.

You can always indicate your browser “to not accept cookies” or install a complement to disable cookies on your browser. However, you should know that in this case you might not be able to register, access your account or carry out purchases.

We will now tell you how to disable cookies in the case of the most common browsers:

(i) Microsoft Internet Explorer:

1. Choose from the menu the “Tools” option and “Internet Options”

2. Click on the tab named “privacy”

3. Choose the appropriate configuration

(ii) Mozilla Firefox:

1. Choose the “Tools” option from the menu and then “Internet Options”

2. Click on the tab named “privacy”

3. Search for the “cookie” menu and choose the corresponding options

(iii) Opera 6.0 and others:

1. Chose the “Files” menu > “Preferences”

2. Privacy


The Company agrees to fulfill its obligation to keep secrecy regarding personal details and its duty to keep them in a confidential manner, and will adopt the measures necessary to avoid their alteration, loss, unauthorized treatment or access, considering the technological situation at each moment.

In any case, we remind you that whenever you provide personal information on the Internet, there are risks beyond our control. Remember that in many cases the safety of your details depends on how you use the Internet. It is important that you are aware of the need to use safe passwords, to not provide details of your accounts to friends or third parties, etc.

Modifications to the conditions of use

The Company reserves the right to modify, develop or update the Legal Notice of this Website, at any moment and without prior notification. The Legal Notice in force will automatically oblige the User at the moment of accessing the Website; therefore, he/she must read the Legal Notice periodically.

Privacy Policy

In compliance with the applicable laws, we inform you that the personal details that you may provide us will be incorporated to the file owned by JS Retail INTL, at Vogue Towers, 15 C/2, Gulberg – 3, M.M. Alam Road, Lahore, Pakistan 54400, with Company Registration no. 0853 and RFLD/1093 with the purpose of processing your User registration, managing your orders and sending you commercial and promotional information by means of post and/or SMS (provided that you give us express authorization for such purpose) and electronic channels, as in the case of our Text Updates.

Likewise, by means of filling in our forms, you authorize us to communicate your personal details to the Pepe Jeans Pakistan, Master Franchisor, Pepe Jeans London Limited, with address in 14 Soho Square, London, England W1D 3QG, with Company Registration no. 2640488 and VAT number GB668307412, for the same purposes mentioned in the previous paragraph.

You may at any time revoke the consent given for sending you the aforementioned commercial information via electronic means by writing an email to


Customer Service Department

If you haven’t found what your are looking for, please do not hesitate to call us or contact us by e-mail. We want to hear from you.



Monday to Friday from 9 a.m. to 6 p.m.